"We don't ‘clutter' the variety with incompatible goods. If a person decided to buy modern IT electronics at City.com, he will buy it", said Mikhail Vatakh, Director of City.com, stating the production policy of the company.
The unique thing about City.com is that this is the only Ukrainian chain of specialized hypermarkets of modern electronics organized in accordance with the cash&carry principal - the purchaser can independently become acquainted with the plugged-in product at an open window, make his selection, take the packaged product and head toward the cashier.
In Kiev, 4-5 thousand people visit City.com everyday. On weekends, this figure increases to 6 thousand a day.